Valentto is a Mexican cold-pressed virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – created for commercial kitchen and restaurant use. Multidisciplinary design agency Anagrama recently developed a new brand identity and packaging solution for Valentto that juxtaposes the natural detail of Italian landscapes alongside the industrial utility of a square tin structural choice, described by Anagrama as being “reminiscent of an old-school automobile oil canister”, to reflect the origins of the company, the natural quality of the oil and its target market.
Opinion by Richard Baird.
Ryan Edy is a UK based, award-winning advertising and editorial photographer whose clients have included Vodafone, Wilkinson & Wetherell and Innov-8. Design studio Founded worked with Ryan Edy to develop a brand identity treatment that, based around a simple, familiar but communicative framing device, also went on to include both print and digital portfolio design.
Stación-ARquitectura (S-AR) is a Monterrey (MX) based architectural and urban design firm established in 2003 by Cesar Guerrero, Ana Cecilia Garza, Carlos Flores and Maria Sevilla. Based around a simple sans serif logo-type their new visual identity, created by multidisciplinary design agency Savvy, confidently brings together Helvetica, grid based print and on-line layouts, a monochromatic colour palette and uncoated substrate to unify pragmatism and structure with a subtle art and craft twist.