Naughty But Rice by Robot Food, United Kingdom
Posted: Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, British Design, Condensed Logotypes, Condensed Typography, Copy Opinion by Seth Rowden, Creative Packaging, Designed by Robot Food, Designed in Leeds, Foil Blocking, Fonts by Hoefler & Co., Fonts in Use: Knockout, Fonts in Use: Rukola, From the United Kingdom, Graphic Design Blog, Handcraft, Illustration, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Luxury Logos and Packaging Design, Marble Patterns, Monogram Design, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Script Typography, Snack Packaging Design, Snack Pot Packaging, Stickers, The Best Brand Identities of 2015, The Best Packaging of 2015, Uncoated Papers & Cards Comments Off on Naughty But Rice by Robot Food, United KingdomOpinion by Richard Baird & Seth Rowden
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.
