Posted: Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Grey, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts In Use: Atlas, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Stationery Design, Swedish Design, The Best Graphic Design Work of 2017, The Very Best of 2017, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards
Opinion by Richard Baird
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging design, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.
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Posted: Filed under: Graphic Design Reviews, Logo Reviews, Material & Print Specs, Photography | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by ico, Designed in London, Fedrigoni Papers & Boards, Fonts In Use: Atlas, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos for Photographers, Logotypes, Responsive Websites, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
David Rowland is an award-winning and straight-talking London-based photographer who has been capturing images for leading brands and agencies for over two decades. With a desire to remind existing and potential clients of his expertise and technical know-how David worked with graphic design studio and client ico Design to develop a new brand identity and supporting collateral. This included, alongside a new logotype, business card, stationery, lookbook/mailer design and website.
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