Assembly by Blast, United Kingdom
Posted: Filed under: Graphic Design Reviews, Logo Reviews, Property | Tags: Black Paper, Blue Block Foil, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Coloured Paper, Corporate Identity Design, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blast, Estate Agent, Foil Blocking, Fonts in Use: Brown, Fonts in Use: Freight, Fonts In Use: Geometric Sans-serif, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Trends: Clever Logos, Logotypes, Responsive Websites, Sans-serif Typography, Stencil Cut Logotypes, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Assembly by Blast, United KingdomOpinion by Richard Baird.
Assembly is a new 250,000 sq ft. development project managed by Axa Real Estate, located in London’s Hammersmith, and comprised of 4 office buildings, 3 public squares, bars, restaurants and estate wide amenities. As a business hub the development is strategically positioned between Central London and Heathrow, with easy access to the Underground, road and river networks.
Working with Axa Real Estate, Bell Hammer, CBRE and Knight Frank, graphic design studio Blast, alongside naming, developed a cohesive visual identity system for the entire estate, its offices, retail spaces and public facilities with the intention of creating a sense of place. This was achieved through a stencil cut typographical direction that extends across brochures for the site but also individual buildings, as well as marketing campaign, film and responsive website.