The raw meat sector within the dog food industry continues to grow and innovate, reflecting owner’s increasing support and understanding that it can provide a fresh, natural and convenient way for their dogs to receive the nutrients they need.
Recognising how unpleasant raw meat can be and looking to take advantage of the expanding market, design studio and now product development specialist Robot Food created, branded and packaged their own more appealing sausage range, flavoured using ingredients good for canine health, under the name Duchess & Rover.
Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.”
Designed by Leeds-based Robot Food, Kings’ new brand identity and packaging solution takes the clinical sensibilities of the supplement market and fuses it with a traditional Britishness, a union described by the studio as ‘clean, confident and bolder’ with a ‘simplified brand identity, message and colour way’ and a ‘vintage sporting appeal’ that places quality, taste and provenance at the heart of communication.
Under Your Skin is a specialist tattoo and skin care range made up of three treatments; ‘Recover’, ‘Protect’ and ‘Enhance’, developed in response to skin art’s move from sub-culture to the mainstream.
Under Your Skin’s brand identity—which included a logotype, original illustrative work and packaging design, developed by Leeds-based Robot Food—was created to appeal to a broad audience, “from the newly marked” to “the most hardcore tattoo lover”, whilst staying “true to the culture and heritage of tattooing” says lead designer Mike Johns.