Opinion by Richard Baird.
ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.
Mi&Mall is an online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand, a pale colour palette and a tactile print and material choice, Mi&Mall’s visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion and boutique craft cues to express style and exclusivity with a sense of handmade quality and individuality.
Zeri Crafts is a Kuwaiti producer of high quality and hand-crafted textiles, scarves, and home-ware products, founded in 2010. Their new identity, designed by Barcelona based Mayúscula Brands, reflects the fine, gold and silver Zeri thread, the rich quality of material and the traditions of the Arabian Gulf with simple pattern work, iconic Z logo-mark and PMS gold treatment.