Yoobi Sushi will be a new Japanese hand crafted seafood experience based in Soho, London serving temaki rolls and fresh sushi, eaten by hand from a cone in a restaurant. The new name and identity, managed by brand design agency ico is based around the word ‘yubi’ (Japanese for finger) and was inspired by the founders’ trips to Rio and Tokyo.
Slowly Does It Food is a concept that produces high quality home-style food that delivers directly to homes and offices. Owned by Bob Walker and based in Sydney Australia the company engaged with Glasgow based Berg to create their identity and packaging that would communicate the passion and concept of slow cooked food.
Bio Green Dairy is a UK producer of drinking yoghurt that blends real fruit and good bacteria. As part of a brand overhaul they turned to London based design agency B&B to develop a new name, identity and packaging proposition that would deliver a stronger presence in an increasingly saturated market. Now retailing under the name Good Heavens! and labelled a ’boutique dairy’ the product has been repositioned as ‘indulgent’ and ‘feminine’.