Will & Jamie’s is a new joint venture between Welsh dairy farmers Will Prichard and Jamie Adams producing and distributing a range of fresh yoghurt drinks. Their new name and identity was designed and developed by London based design agency Designers Anonymous.
Morgans Spiced is a brand of rum owned by drinks manufacturer Diageo. As part of £7m re-brand it will see a change in name to ‘Captain Morgan’s Spiced’ bringing it in line with the Captain Morgan brand featuring the familiar pirate character. The new branding will begin to roll out this summer and is part of an overall campaign to ‘premiumise’ Diageo’s current product portfolio.
Jack Daniels is a popular brand of whisky produced in Lynchburg, Tennessee and has been owned the by Brown-Forman Corporation since 1956. In a bid to broaden its portfolio and attract new consumers Jack Daniels engaged with brand and packaging specialists Cue Inc to design their new product Tennessee Honey, a whiskey and honey based spirit that is naturally sweet and easy to drink.