Propercorn is a ‘hand-popped’ gourmet butterfly popcorn range, launched in 2011, made using British rapeseed oil and seasoned with a secret blend of ingredients. Flavors include Sweet & Salty, Sour Cream & Chive and Fiery Worcester Sauce & Sun-Dried Tomato. London based design agency B&B Studio were recently commissioned to refresh Propercorn’s packaging and visual identity which included the development of an “ownable logotype, evocative imagery, appetising product shot and clear communication.”
Løgismose is a Danish food company that produces and retails its own brand range of delicacies including wines, chocolates, cordials, olive oils and nuts.
The company’s brand identity and packaging, created by Homework, neatly juxtaposes the detail of historic, etched, illustrative stock depicting the company’s residence at Løgismose Castle, contrasts traditional serif flourish with a more recent sans-serif reduction, and utilises a silver foil print finish, plenty of unprinted space and the canvas texture of the brand values book, to resolve provenance, heritage and high quality with a contemporary restraint.