Obbio, a compound of obvious and bio, is a high quality organic supermarket built on a warehouse concept “where traditionally goods were sold without intermediaries.” Designed by Mayuscula, Obbio’s brand identity—which included logotype, illustration, packaging and signage design—juxtaposes etched illustrative detail alongside the utility of a modular grocery box device and stencil cut typography to resolve traditional values and modern convenience.
Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.”
Designed by Leeds-based Robot Food, Kings’ new brand identity and packaging solution takes the clinical sensibilities of the supplement market and fuses it with a traditional Britishness, a union described by the studio as ‘clean, confident and bolder’ with a ‘simplified brand identity, message and colour way’ and a ‘vintage sporting appeal’ that places quality, taste and provenance at the heart of communication.
Inspiral is a UK-based organic raw food company that produces a variety snacks, cakes and drinks. To reach a broader market, move on from a ‘hippy image’ whilst retaining their ‘cool credentials’, Inspiral recently commissioned Studio h to create a new brand identity and packaging system for their Crackits and Kale Chips ranges, among others, as well as developing assets that could be easily utilised across future lines.