The London Crisp Co. by B&B Studio, United Kingdom

Opinion by Richard Baird.


The London Crisp Co. is a new hand cooked British crisp range, now available in local pubs throughout London, with a packaging treatment developed by B&B Studio. Absent the story you might expect from a small artisan crisp brand and avoiding the current favour for reduction, B&B Studio’s approach goes all in for provenance and visual impact, embracing a rich and bold contrast of period and contemporary photography, illustration and typography that draws on the changing landscape and cultural history of London.

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