More than three years since the outbreak of the Covid pandemic, we’re in a strange situation when it comes to all the things that flourished due to lockdown – grocery delivery services like Getir, et al; streaming services that poured literally billions into what once seemed like a never-ending gold-rush of content-consumption; flashy home-centric lifestyle brands like Peloton. Indeed, the...
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
Ninjaplast is a Swedish plastic food wrap product with a unique packaging solution that addresses the difficulties often associated with cutting similar products effectively from a roll. Rather than a serrated card bar, Ninjaplast comes with a built-in and safe to use cutting blade that makes wrapping food a “fumble free” experience. The close relationship between product and packaging is enhanced by,...
Brae is a restaurant, located in the Australian town of Birregurra, that describes itself as having a menu of unique and contemporary dishes built around a respect for nature and seasonality, and crafted from organic ingredients both locally sourced and grown on its own 30 acre site. Brae’s new brand identity—which included a new logo-type, menu, stationery set and website developed...