The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed snack bar range and its website. By mixing now conventional but effective natural design cues such a typographic simplicity and a limited pastel colour palette, with a solid illustrative character drawn from the brand’s paleo inspiration the solution achieves both a familiarity and distinction.
Propercorn is a ‘hand-popped’ gourmet butterfly popcorn range, launched in 2011, made using British rapeseed oil and seasoned with a secret blend of ingredients. Flavors include Sweet & Salty, Sour Cream & Chive and Fiery Worcester Sauce & Sun-Dried Tomato. London based design agency B&B Studio were recently commissioned to refresh Propercorn’s packaging and visual identity which included the development of an “ownable logotype, evocative imagery, appetising product shot and clear communication.”
The raw meat sector within the dog food industry continues to grow and innovate, reflecting owner’s increasing support and understanding that it can provide a fresh, natural and convenient way for their dogs to receive the nutrients they need.
Recognising how unpleasant raw meat can be and looking to take advantage of the expanding market, design studio and now product development specialist Robot Food created, branded and packaged their own more appealing sausage range, flavoured using ingredients good for canine health, under the name Duchess & Rover.