Stoats is a Scottish oats company that began life in 2005 as a converted American hot dog sales stand serving porridge at summer music festivals around the UK, and now has a range of packed, ready to eat retail products that include flavoured porridge and porridge bars.
Stoats recently commissioned Leeds-based independent design studio Robot Food, as part of a complete rebranding exercise, to develop a new packaging and responsive website solution as well as uniforms, trailers, vans and marketing material that would build on the Stoats story, add vibrancy and establish a more proprietary brand image.
Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés of traditional chip packaging in order to achieve cut-through.”
Yoosli is a new online service that enables customers to create their own muesli mix from a choice of over 65 ingredients delivered as a one-off or subscription service to their work or home address. UK-based studio Together Design – commissioned to develop Yoosli’s brand identity and e-commerce website – created a cast of what they describe as eccentric characters, “each of whom represents a different personality and muesli flavour”, alongside a conversational speech-bubble device to convey the ‘joyful’, personalised and ‘creative mixing experience’ provided by the service.