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PizzaLuxe designed by Touch

Logo for freshly-baked, deluxe pizza restaurant Pizza Luxe designed by Touch

PizzaLuxe is a restaurant located on London’s Brick Lane that hand makes good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Westfield centre, Stratford, the brand approached Edinburgh-based design studio Touch to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.

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Helsinki Food Company designed by Werklig

Logo and business card with an embossed surface detail for Helsinki Food Company designed by Werklig

The Helsinki Food Company provides design and production services – including consultation, styling, photography and recipe development – to regional broadcast, print and event sectors. Created by visual communications agency Werklig, their visual identity – an economical single colour print treatment of a logo-type constructed from a single consistent line weight and culinary-related letter-forms across a variety of tactile and dyed craft substrates – sets a playful and contemporary tone with an underlying sense of local industry.

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Doce Cielos designed by Anagrama

Packaging for traditional crafted honey brand Doce Cielo designed by Anagrama

Doce Cielos is a traditional handcrafted Mexican honey brand with a mission ‘to encourage the recognition and consumption of native apiculture products’ and emphasise their ‘richness in flavor, texture, color and benefits to personal health’.

The brand’s visual identity and packaging solution, developed by independent design agency Anagrama, is an unusual craft and corporate juxtaposition delivered through a well spaced but fairly neutral sans-serif logo-type, the scientific numbering of products, plenty of space alongside the very fine hand sketched bee and a raised illustrative detail that avoids the hexagonal design tropes in favour of a honey drop loop – drawing together region and product – running across the circumference of the jars.

It is a direction that while incredibly restrained in its typographical approach manages to not only balance an almost clinical consistency and high quality with a sense of handcraft and local industry but also offers an originality and conceptual richness to a visually stagnant product sector.

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