As part of a wider, multi-product rebrand and packaging exercise, Stockholm-based design agency Silver developed the name, visual identity and pack solution for Delikatess Chips, a new four flavour, own brand range of crisps from Swedish retailer ICA, one of Northern Europe’s leading retail companies.
Based around the organic and geometric juxtaposition of a weathered brickwall and poster concept, featuring tall heavy type, a limited colour palette and simple line detail, the design manages to communicate a sense of hearty flavour and decent crunch with a slightly rustic, traditional and down-to-earth undertone. A contemporary and high quality matt varnish follows the current gourmet snack trend alongside a more conventional series of tints which reinforce flavour from a distance. The typesetting is not perfect but the tall character choice is stacked well and deliver a vertical contrast to the horizontal movement of the bricks.
Following a recent name change, design agency Taxi Studio has developed a new typographic and illustrative treatment for Gloucestershire-based entrepreneur Harriet Wilson’s ice cream brand Jolly Nice with the intention of positioning the product in direct competion with more established luxury ice cream brands. Taxi Studio was responsible for complete brand strategy which included positioning, naming, tone of voice, packaging design, the visual identity and copywriting.