Posted: November 21, 2014 Filed under: Fonts in Use, Food and Drink, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts in Use: Neuzeit, Fonts in Use: Publico, Food Logos and Packaging Design, From Scandinavia, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Letterhead Design, Line Craft, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, New Logo, Reviewed by Robert Holmkvist, Sans-serif Logotypes, Serif Typography, Stationery Design, Swedish Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Type Foundry: Commercial Type, Uncoated Papers & Cards, Visual Identity Design Blog
Opinion by Robert Holmkvist.
Korshags is a family-owned seafood company located in Falkenberg on the Swedish west coast. Previously named Falkenbergs Lax (Falkenberg’s Salmon), Korshags has grown from a small local company specialising in smoked salmon, into an international player with a variety of products. With this in mind the company commissioned Stockholm-based Kurppa Hosk to establish a new name and brand identity that would better position them for continued global growth. The studio went on to design packaging concepts and both physical and digital communication options.
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