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Next To The Ocean by Lundgren+Lindqvist

Opinion by Richard Baird

Catalogue cover and graphic identity for Next To The Ocean by Lundgren+Lindqvist

Valand Academy in Sweden offers a complete range of undergraduate, postgraduate and artistic research opportunities. This is a unique educational environment, the only one of its kind in Sweden. Next to the Ocean is an exhibition of works created by 23 of the students from the BFA, MFA and research programmes, which was held at Röda Sten Konsthall in Gothenburg.

The exhibition serves two purposes. The micro; a look at the individual interests and concerns of those on Valand Academy’s photography programme, and the meta; an intention to position this a representation and overview of what is happening in young contemporary photography in Sweden today. To express this proposition The Valand Academy approached Scandinavian design studio Lundgren+Lindqvist to develop the visual identity and catalogue for the exhibition. This is characterised by an immediacy of form language and a material appeal, and a conceptual subtlety in the relationship and direction of essay and image.

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Skinsmiths by Akin

Opinion by Richard Baird

Packaging design by Aukland-based studio Akin for New Zealand sunscreen brand Skinsmiths

Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. This is been expanded into a larger and broader range of skin treatments and renamed Skinsmiths. The range is made from the latest generation of ingredients proven to protect and those that help to control oils and maintain a matt finish. This balance of clinical effectiveness and cosmetic mindfulness is expressed by its graphic identity, created by Auckland studio Akin, in the meeting of a bold black logotype and in the material interaction and contrast between uncoated paper and distinctive glossy print finish.

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New Chapter by Paul Belford Ltd

Opinion by Richard Baird.

New logo designed by Paul Belford Ltd. for word-based therapy and councelling service New Chapter.

New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.

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