Brewdog’s Lone Wolf by B&B Studio, United Kingdom
Posted: Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Bottle Label Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brewdog, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by B&B Studio, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Material Thinking, Packaging Company, Packaging Design Resource, Packaging Shortlist 2017, Structural Package Design, The Best Graphic Design Work of 2017, The Very Best of 2017, The Very Best of BP&O, The Very Best Packaging of 2017, Typography Comments Off on Brewdog’s Lone Wolf by B&B Studio, United KingdomOpinion by Richard Baird.
Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s distillery in Scotland, the only one to make base spirit from grain under one roof, a roof specially modified to accommodate a 19m high 60-plate rectification column to get the purest results possible.
The range features a brand identity and packaging design created by London-based B&B Studio. This is described as being in defiance of category codes and conventions, and features a stripped back label design and wolf’s head motif as expressions of product purity and the brand’s outsider stance. The range will be available at Brewdog bars, and as part of Brewdog’s equity scheme. This post was updated November 2017 with images and thoughts on the design of Lone Wolf’s new tonic water and G&T range.
H+J by Spy, United Kingdom
Posted: Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews | Tags: Art Direction, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Business Card Design, Catering Logos, Design For Print, Design Opinion, Design Reviews, Designed by Spy, Designed in London, Die Cut Design Detail, From the United Kingdom, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Patterns, Sans-serif Typography, Stencil, Stencil Cut Logotypes, Still Life in Brand Identity Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Unbleached Materials Comments Off on H+J by Spy, United KingdomOpinion by Richard Baird.
H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.