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Brewdog Menus by O Street, United Kingdom

Opinion by Richard Baird.

Menus that feature mixed fibre, dyed and uncoated papers, blind embossing and block foil for Brewdog designed by O Street

O Street worked with craft brewery Brewdog; best known for their beers and big attitude but also a growing hospitality presence throughout the United Kingdom, to create a distinctive menu design and system for over fifty of their bars. This included both a full menu which features a handmade backboard, and a Daily Drafts menu, individually finished at each location.

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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Tangent GC Soap by Carl Nas Associates, United Kingdom

Opinion by Richard Baird.

Campaign image by London-based Carl Nas Associates for Tangent GC's latest range of organic soaps

Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, dividing content in the arrangement, orientation and typesetting of Akkurat Mono.

Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric. This post was updated October 2017 with more campaign and packaging images as TangentGC launch new products.

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