UAL 2017–18 Campaign by Spy, United Kingdom
Posted: Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: British Design, Brochure Design, Campaign Design, Catalogue Design, Design For Print, Design for University, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Helvetica, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Overprint, Prospectus Design, The Best Graphic Design Work of 2016, The Very Best of 2016, The Very Best of BP&O Comments Off on UAL 2017–18 Campaign by Spy, United KingdomOpinion by Richard Baird.
The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.
This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.
Tangent GC Soap by Carl Nas Associates, United Kingdom
Posted: Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Colour in Use: White, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Carl Nas Associates, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Tangent GC, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Soap by Carl Nas Associates, United KingdomOpinion by Richard Baird.
Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, dividing content in the arrangement, orientation and typesetting of Akkurat Mono.
Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric. This post was updated October 2017 with more campaign and packaging images as TangentGC launch new products.
Stevenson Systems by Socio Design, United Kingdom
Posted: Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colorplan Papers and Boards, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Socio Design, Foil Blocking, Folder Design, Fonts in Use: Maison, From the United Kingdom, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logotypes, Serif Logotypes, Stationery Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, Website Design Comments Off on Stevenson Systems by Socio Design, United KingdomOpinion by Richard Baird.
Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these.
Stevenson Systems pride themselves on their ability to add value, rather than just delivering data, and providing their clients with an array of services that look at the complete lifecycle of a building, from purchase through development and finally to sale. The company is a leader in its field, a position it has held since its foundation in 1986, however, its brand identity fell short articulating this authority amongst a crowd of newer competitors.
London-based Socio Design recently worked with Stevenson Systems to develop a brand identity that would counter the perception that they just measured buildings and would communicate an authority. The studio was responsible for strategy, logo and iconography design, stationery, brand guidelines, art direction and website, both design and build. Underpinning this rebrand is a new mission statement “Discovering Hidden Value”.
