Wenford Dries by ico Design, United Kingdom

Opinion by Richard Baird.

Branding and architects pack for North Cornwall property development Wenford Dries by London based graphic design studio ico.

Wenford Dries is a new property development in the scenic area of North Cornwall. It will be made up of loft-style homes, artist studios, allotments and wild gardens, set on the site, and within the structure of, a former clay drying factory that dates back to the beginning of the 20th century. This is said to have been sensitively restored. The development is billed as an urban-style regeneration and retreat in an area of significant natural beauty.

London based design studio ico Design created a brand identity for the development that would communicate the vision of the project and evoke a sense of place to investors and off-plan buyers. This dual market was addressed through two key assets, an architects pack and a lifestyle magazine bound by a diverse but cohesive visual language of type, clay grey boards, colourful photography and emotive language.

Continue reading this article

The Best of BP&O — Studios of 2015

Curated by Richard Baird.

  The Best of BP&O - Studios of 2015

2015 has been a great year for new brand identity and package design work. There have been a wealth of studios, well-established and fledgling, producing some visually interesting but also thoughtful and concept driven work. New to BP&O this year were Sweden’s The Studio, Seattle based Shore and Spanish studio Folch.

This post, the last of three—also check out Packaging of 2015 and Brand Identities of 2015—has been selected from a list of studios with four or more projects featured on the site over the last year. Relatively small studios such as Believe In and B&B Studio stood alongside those with international offices in terms of quality, a commitment to documenting their work, and BP&O features.

However, five studios stood out for the diversity of their work and their balance of clear communicative intention and compelling aesthetic, who have made it into BP&O’s Best Of Series, a feature that regular readers will probably now know brings together the most interesting, unexpected or unusual projects published on the site for another opportunity to be seen and shared.

Continue reading this article

Vocation Brewery Limited Edition by Robot Food, UK

Opinion by Richard Baird.

Package design for Vocation Brewery's Limited Edition Christmas Stout by graphic design studio Robot Food, United Kingdom

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.

Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.

To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.

Continue reading this article