Opinion by Richard Baird.
Wenford Dries is a new property development in the scenic area of North Cornwall. It will be made up of loft-style homes, artist studios, allotments and wild gardens, set on the site, and within the structure of, a former clay drying factory that dates back to the beginning of the 20th century. This is said to have been sensitively restored. The development is billed as an urban-style regeneration and retreat in an area of significant natural beauty.
London based design studio ico Design created a brand identity for the development that would communicate the vision of the project and evoke a sense of place to investors and off-plan buyers. This dual market was addressed through two key assets, an architects pack and a lifestyle magazine bound by a diverse but cohesive visual language of type, clay grey boards, colourful photography and emotive language.
Curated by Richard Baird.
2015 has been a great year for new brand identity and package design work. There have been a wealth of studios, well-established and fledgling, producing some visually interesting but also thoughtful and concept driven work. New to BP&O this year were Sweden’s The Studio, Seattle based Shore and Spanish studio Folch.
This post, the last of three—also check out Packaging of 2015 and Brand Identities of 2015—has been selected from a list of studios with four or more projects featured on the site over the last year. Relatively small studios such as Believe In and B&B Studio stood alongside those with international offices in terms of quality, a commitment to documenting their work, and BP&O features.
However, five studios stood out for the diversity of their work and their balance of clear communicative intention and compelling aesthetic, who have made it into BP&O’s Best Of Series, a feature that regular readers will probably now know brings together the most interesting, unexpected or unusual projects published on the site for another opportunity to be seen and shared.