Opinion by Richard Baird.
Talawa, Jamaican patois for “small but feisty”, is an all black theatre company that looked to address the lack of opportunities for minorities and their marginalisation at the time of its founding in 1986. Since then it has established itself as one of the most successful theatres of its type in the United Kingdom.
“Our work is informed by the wealth and diversity of the Black British experience, and through that we create outstanding work by cultivating the best in emerging and established Black artists. We invest in talent, develop audiences and inspire dialogue with and within communities across the UK and internationally. By doing so we enrich the cultural life of all.” – Talawa
Talawa has a diverse portfolio of productions, from Shakespeare to African classics, Oscar Wilde to new Black British, and from Nobel-prize winning playwrights to musicals. Some of these have gone on to win awards, tour internationally, and have provided many of its staff and performers with the skills necessary to go on to develop successful careers in radio, film and television.
London based Graphic design studio Spy worked with the theatre to develop a new brand identity and visual language that would help convey the theatre’s powerful spirit. This went on to include an animated logo, stationery, business cards, posters and website.
Opinion by Richard Baird.
Flamingo is an insight and strategy consultancy, founded by Kirsty Fuller and Maggie Collier in 1997, that works with businesses, and at the intersection of people, culture and brands, to help enrich lives by shaping culture and evolving behaviours. The consultancy is described as a group and not just a network, collaborating and sharing across its seven offices throughout Europe, Asia, India and South America.
Flamingo recently worked with London based graphic design studio Bibliothèque to create a new brand identity and visual language that would better reflect who they are, and would speak clearly about their broad range of specialisations. This new brand identity extendeds to printed materials that included business cards, postcards, book cover and tote bags, and an online presence developed in collaboration with Archive Studio.
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.