FS Silas Launch Campaign by Believe In, United Kingdom

Opinion by Richard Baird.

Graphic design by Believe In for British type foundry Fontsmith

FS Silas is a new sans-serif and slab-serif font family from British type foundry Fontsmith, each available in five weights and an italic. The family is described as having a squareness of rounded forms with dynamically angles terminals and slabs capable of offering contemporary brands the opportunity to employ different voices with one typographic system.

Fontsmith worked with graphic design studio Believe In to develop a name and launch campaign. This included type specimen, social media strategy and a number of short videos created in collaboration with The Space Between. These digital and print artefacts were united by the title FS Silas – The Enigmatic Type, and a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s.

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