BPO


La Florentina designed by Mucho

Logotype as a window decal designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Mucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.

Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.

The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.

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Food Studio designed by Bielke&Yang

Logo and print by Bielke+Yang for Food Studio

Food Studio is a group of food professionals, designers and photographers that come together to create unique and unconventional shared, natural and Nordic food experiences, table talks and workshops where “food becomes conceptualized through physical and mental experiments”.

Design agency Bielke&Yang, who have been part of Food Studio from the beginning, recently worked with a team of copywriters, film producers and photographers to create a “holistic brand and experience” for the studio that included strategy, naming, identity design, website, packaging and an extensive set of printed collateral.

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