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Sim Smith Gallery designed by Spin

Opinion by Richard Baird.

Logo designed by Spin for British contemporary art gallery Sim Smith

Sim Smith is contemporary art gallery that specialises in the representation of emerging British artists. The gallery, having established relationships with curators and collectors, complements its exhibitions with artistic projects developed in collaboration with design studios, arts and cultural festivals, as well as charities, national institutions and global retail brands. The gallery’s brand identity, designed by Spin, takes the open white spaces and black inks often associated with those of contemporary galleries and inverts it. This then links a variety of assets that include business cards, tote bags, programme and bookmarks.

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Taidehalli designed by Tsto

Logo and blue board business cards designed by Tsto for Finnish contemporary art gallery Taidehalli

Taidehalli is an art gallery, also know as Helsinki Kunsthalle, with a significant 86-year history. It is set within the walls of a distinctive building created by Jarl Eklund and Hilding Ekelund, and during its lengthy residency has secured its place as a key space within Finland for the exhibition of contemporary artworks.

Taidehalli’s new brand identity, recently redesigned by Helsinki and New York based design studio Tsto, uses the architectural exterior and interior detail of the building to inform type, colour and a variety of shape, and effectively leverages artwork samples and print finish to communicate some of its heritage, contemporary remit and commitment to continual development.

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