Saxa is an independent on-line dealer, publisher and commissioner of original and editioned works from international artists with differing perspectives and cultures, taking a curatorial and collaborative approach to make these available to collectors, galleries, institutions and the general public.
Saxa’s visual identity, created by UK-based design agency Graphical House and inspired by crystalline structures, conveys the idea of buyer and artist networks through the coalescing and interconnected forms of an abstract logo-mark which has been applied to a wide range of stationery, packaging and marketing materials as well as a responsive website.
“Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a program rooted in traditions of conceptual art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from a conventional geometry.”
“Taking these defining traits as a foundation for the Egeran identity system, Project Projects designed a wordmark which is itself comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencil version based upon these custom typographic elements translates the graphic identity back to a physical, visceral dimension.” – Project Projects
Sifang Art Museum is a gallery and creative space located in the Pukou region of Nanjing, China dedicated to art, architecture and international collaboration. Their visual identity, a bilingual logo-type set across a collateral of unusual trapezoidal cut detail and monochromatic colour palette—developed by Singapore-based creative and strategic design agency Foreign Policy—draws together the themes of architectural space, the dimensionality created by light and shadow, the meeting of ideas and the built environment.