BPO


Bord 13 by Snask, Sweden

Opinion by Richard Baird.

Branding for Malmö restaurant Bord 13 by Swedish graphic design studio Snask

Bord 13 is a restaurant, located on Malmö’s Engelbrektsgatan, with a menu that steers clear of the overfished, the modified and unnatural. It is a collaboration between chefs Robert Jacobson and Besnik Gashi, a former Souschef and a Head Sommelier from world-renowned Noma, and features a brand identity and interior design by Scandinavian studio Snask. This extended to material, lighting and furniture choices, and included menu and coaster design, branded chef whites and signage.

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Tenderloin Museum by Mucho, United States

Opinion by Richard Baird.

Brand identity, t-shirts and tote bags for Tenderloin Museum by graphic design studio Mucho

The Tenderloin Museum tells the story of, and celebrates, the people and rich history of the Tenderloin district, a 31 block region of San Francisco. The museum’s permanent exhibition covers the area’s rebuilding, from 1906, following the great earthquake, until the present, and captures its diversity. It is a neighbourhood that has been filled with, what Mucho, the graphic design studio behind the museum’s visual identity describe rather romantically as, immigrants and iconoclasts, artists and activists, sinners and saints. It is a place known for “girls, gambling and graft” but equally for its cultural icons, these have included the Grateful Dead, Miles Davis and Dashiell Hammett.

Mucho were responsible for creating the museum’s brand identity, signage and merchandise, which extended to t-shirts, coasters, cups, mugs, maps, tote bags and posters.

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