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Bronuts by One Plus One Design, Canada

Opinion by Richard Baird.

Branding for Bronuts by Canadian graphic design studio One Plus One

Bronuts sells handmade donuts and freshly brewed coffee to the local community of the Exchange District in Winnipeg, Canada, and, as the name suggests, is run by two brothers. Bronuts’ location draws a variety of customers, from young professionals and corporate offices to college students. It has a warm interior of light wood, white tiles, exposed architectural surfaces and low-hanging bulbs.

Much like its interior, Bronuts’ brand identity, created by graphic design studio One Plus One Design and which including stationery, packaging and signage, comfortably sits between hipness and accessibility, and is thoroughly current. This is reflected within the geometric sans-serif characters of the logotype, the simple, playful and communicatively clear donut and coffee cup iconography, the cleverness of a logo with a glaze that doubles as a smile, doughnut patterns and the straightforward application of these assets across interior and packaging. This also extends to a limited colour palette and the uncoated and debossed surface and three-ply weight of a letterpress business card.

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Johnny Roxburgh by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.

No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.

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Bottura by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding for Singapore based Italian restaurant Bottura by graphic design studio Foreign Policy

Bottura is an Italian restaurant and food store with space in Singapore’s Suntec City Mall. It has a contemporary interior of exposed utilities painted black, white suspended ceiling and surfaces, dark wood and steel furniture, glass, concrete and steel counters, warm spot and low-hanging lights and an open kitchen working from authentic family recipes rooted in the owner’s hometown of Bologna. This interior is punctuated by a bright, high contrast and convivial brand identity, developed by graphic design studio Foreign Policy, informed by the restaurant’s fusion of tradition and modernity, and extending across menus, coasters, packaging and signage.

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