Posted: February 12, 2016 Filed under: Graphic Design Reviews, Logo Reviews, Property | Tags: Animated Logos, Black and White, Black Paper, Blind Emboss, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Coloured Paper, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Parent, Designed by The District, Duplex Business Cards, Estate Agent, Fonts in Use: Avenir, From Europe, From the United Kingdom, Glossy Paper Examples, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Logo Design & Branding Blog, Logo Design Trends: Dynamic Logos, Logotypes, Monochromatic Brand Identities, Responsive Websites, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Cooke Curtis & Co. is an award-winning estate agent with an office in Cambridge, United Kingdom. It has a portfolio and a thorough understanding of properties throughout the city and in neighbouring villages. Although the business was established last year, its founders have over thirty-five years of industry experience.
Local graphic design studio The District were commissioned by the estate agent to develop a visual identity that would work across a broad range of printed and digital media, from business cards, letterheads, brochure and website to ‘for sale’ signs, vehicle graphics and key rings.
With the intention of delivering a distinctive and impactful solution sensitive to the heritage of the founders, and the will to cut through the hyperbole of the industry, The District took a bold typographic approach that discards photography in favour of a monolinear geometric sans-serif and underlines, emphasised by a black and white colour palette.
Continue reading this article