Posted: Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: American Design, Best Packaging Designs, Box Packaging, Brand Identity Reviews, Branding Blog, Branding Reviews, Corporate Identity Design, Creative Packaging, Custom Typography, Design For Print, Design Opinion, Design Reviews, Designed by Pentagram, Designed in New York, Drinks Packaging, Emboss Detail, Foil Blocking, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Hand Drawn Typography, Logo Design & Branding Blog, Microbrewery, Monogram Design, Natasha Jen, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Paper and Card Packaging, Sans-serif Logotypes, Silver Block Foil, Stencil Cut Logotypes, Tea Packaging, The Best Packaging of 2015, Typography, Uncoated Papers & Cards, Women of Design
Opinion by Richard Baird.
Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner Natasha Jen to develop a new brand identity, packaging system and website that would help establish it as a global brand.
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