Posted: Filed under: Fonts in Use, Interior Design, Logo Reviews | Tags: Bag Design, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts in Use: Brown, From Scandinavia, Gold Foil, Graphic Design Blog, Homeware, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Minimal Design, New Logo, Sans-serif Logotypes, Sign Design, Stationery Design, Swedish Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Lineto, Visual Identity Design Blog, Website Design
Opinion by Richard Baird.
Ogeborg is a Swedish, family-owned, manufacturer and supplier of high-quality carpet to the commercial sector, partnering with real estate owners, architects and interior designers since 1968. Stockholm based graphic design studio Kurppa Hosk worked with Ogeborg to develop a new strategy, visual identity treatment and website that would not only reflect some of the culture of the business but would help them to distinguish themselves within a market that appeared to offer little in the way of differentiation. The project extended to bags, swatch book, business cards and sign.
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