BPO


Room Essentials by Collins, United States

Opinion by Richard Baird.

Logo, photography and packaging by Collins for Target's modernistic home furnishings range Room Essentials

Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.

While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity.

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Sushi & Co. by Bond, Finland

Opinion by Richard Baird.

Visual identity and menus for Baltic Sea cruise ship restaurant Sushi & Co. designed by Bond

Sushi & Co. is a restaurant and cafe on-board a cruise ship taking guests to destinations along the Baltic Sea. It has a modern interior design that mixes dark and light wood furniture, features warm low hanging lights, organic patterned upholstery, cool grey walls, exposed brick panels, slate floors and a visual identity developed by Helsinki based graphic design studio Bond. Extending across menus, napkins, uniforms and signage, Bond’s visual identity leverages association, familiarity and the unexpected, through colour, form and type, to introduce a current Scandinavian simplicity to a more detailed but equally precise interior.

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The Best of BP&O — March 2015

Curated by Richard Baird.

The Best of BP&O — March 2015

March’s highlights included new packaging for organic energy drink StrangeLove by Marx Design, Acre’s brand identity for Singapore based Italian restaurant chain Marco Marco, IS Creative Studio’s work for the Latin American Design Festival and Peter Gregson’s bold label treatment for Djurdjic Winery. However, there were five projects that stood out and have made it into BP&O’s Best of Series, a feature that brings together the most interesting and unusual projects published on the site each for another opportunity to be seen and shared.

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