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Libertine Liquor Bar by CODO, United States

Opinion by Richard Baird.

Visual identity and menu designed by CODO for Indianapolis liquor bar Libertine

Libertine is a bar and restaurant, located on Indianapolis’ Mass Avenue, that celebrates the pioneering American spirit with an emphasis on classic cocktails, craft distillers, boutique wines and an evolving menu. It is recognised as one of the best restaurants and bars in the country, and as being instrumental in the city’s growing and continued support of local food and independent restaurants.

A light wood bar, steel rails, exposed utilities, red brick walls and I beam, comfortably sit alongside the ornament of crafted lamp shades, cast deer head, uncovered floor and the retrospective character of vintage jugs and jars. This contrast of utility and flourish, retrospection and a current favour for the crafted also make its way into Libertine’s visual identity, developed by design studio CODO and including menus, branded matches and hand painted signage.

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O designed by Folch, Spain

Opinion by Richard Baird.

Visual identity by Folch for Barcelona based visual communications business O

O is a Barcelona based studio made up of, and representing, a collective of uniquely talented illustrators, photographers, directors and producers creating visual and editorial content. The studio supports the singularity of each artist by avoiding a homogeneous style and granting each a production capacity that does not make a distinction between personal projects and commercial jobs. While providing insight into each of these, O’s website also functions as a regularly updated platform for debate and enquiry into the communications industry.

Director Luis Cerveró worked with Spanish graphic design studio Folch to develop a visual identity system for O. Based around spray-painted graphic device, responsive grid-based layouts and Monotype’s Neue Haas Unica across digital and print environments, Folch’s approach establishes an adaptable framework from which to bring together changeable and diverse content online and also extends to business cards and stationery.

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From Babies With Love by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Visual identity and illustration designed by Paul Belford Ltd. for organic baby clothing business From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.

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