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PizzaLuxe — Trinity Kitchen Leeds by The Touch Agency

Opinion by Richard Baird.

Print for PizzaLuxe designed by Touch and illustrated by Damien Weighill

PizzaLuxe began in 2011 as a single restaurant located on London’s Brick Lane hand making good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Stratford’s Westfield Centre, the brand approached Edinburgh-based design studio The Touch Agency in 2013 to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.

In 2014, The Touch Agency continued to expand on their original visual identity as PizzaLuxe opened its third location within the street-food themed space of Trinity Kitchen in Leeds, designing new menus, business cards, coasters, promotional cards and broadening illustration. To coincide with the launch of The Touch Agency’s new website, this post was updated August 2017 with brand new images.

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