Opinion by Richard Baird.
Poseidon Helsinki centralises the tasks of architect and builder with the intention of delivering higher quality construction projects based around visionary and uncompromising design solutions. Poseidon’s values are deeply rooted in a love for Helsinki, a belief in aesthetically ambitious architecture and expansive urban spaces, and improving the capacity and quality of the city through sensitive renovation and attic conversions.
Poseidon’s visual identity, inspired by the colors, grids and shapes of modernism, and the architecture and art of Le Corbusier and the masters of geometric abstraction, was developed by Finnish design studio Kokoro & Moi, and went on to include business cards, stationery, posters and website.
Curated by Richard Baird.
Although it has been a slow month for new work there have been a number of highlights. These have included Kokoro & Moi’s visual identity for Guggenheim Helsinki NOW, Folch’s work for homeware and fashion accessory brand Zuzunaga and Stranger & Stranger’s new packaging treatment for rare Speyside single malt Scotch whisky Aultmore. However, there were five projects that stood out and have made it into BP&O’s Best of Series, a feature that brings together the most interesting and unusual projects published on the site each month for another opportunity to be seen and shared.