Opinion by Richard Baird.
Theatre Royal Plymouth (TRP) is the largest and best attended regional producing theatre in the UK and leading promoter of theatre in the South West. It runs a diverse programme of performances, activities and events, and has a 1300 seat auditorium capable of delivering West End musicals, opera and ballet, as well as a smaller 175 seat theatre for experimental productions. The building, located on Plymouth’s Royal Parade, also houses a café, restaurant and community performance space.
In response to increased competition TRP looked to diversify its audience, retain current visitors and to improve the uptake of its outreach programmes through a new visual identity system as part of a wider regeneration project. Developed by London based Spy, the visual identity system was created to reflect the dynamic nature and joy of experiencing live performance and to connect with a broader audience. This was achieved through a vibrant colour palette of shifting planes, patterns and light, and a holistic approach that, alongside logo and print, included animation, signage and wayfinding.
Curated by Richard Baird.
December’s highlights included Pentagram’s packaging treatment for John Lewis’ rebranded consumer electronics range Spectrum, Bedow’s brand identity work for world renowned Swedish record store Record Mania, and Well Made Studio’s packaging solution for Pedlar’s luxury pencil range Signet. However, there were five projects that really stood out and have made it into the Top 5, a feature that brings together the most interesting and unusual projects published on BP&O each month for another opportunity to be seen and shared.