BPO


The Best of BP&O — October 2014

Curated by Richard Baird.

Top 5 October 2014

October’s highlights included Karoshi’s brand identity solution for charity event Reachin’, NB Studio’s packaging treatment for cyder and vinegar brand Aspall, Cast Iron’s logotype, stationery and press pack for online seasonal food advisor Huckle & Goose and Bloks’s brand identity work for Coalition for Engaged Education. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that brings together the most interesting of each month for another opportunity to be seen and shared.

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Investec 2014 Team Conference designed by Garbett

Opinion by Richard Baird.

Print with geometric illustration for Investec 2014 Conference by Garbett

International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation.

The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette, the generosity of dyed papers, die cut detail to create luggage tags and a passport-like notebook and the dual nature of the language choice. The result is a playful summer holiday aesthetic with a practical edge.

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