Curated by Richard Baird.
October’s highlights included Karoshi’s brand identity solution for charity event Reachin’, NB Studio’s packaging treatment for cyder and vinegar brand Aspall, Cast Iron’s logotype, stationery and press pack for online seasonal food advisor Huckle & Goose and Bloks’s brand identity work for Coalition for Engaged Education. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that brings together the most interesting of each month for another opportunity to be seen and shared.
Opinion by Robert Holmkvist.
Huckle & Goose is an online food service that delivers weekly seasonal recipes to subscribers with the intention of making it simple and easy for the conscientious home cook to plan meals according to what’s in season at the local farmers’ market. Colorado-based Cast Iron Design were appointed to bring Huckle & Goose to life, developing a brand identity which included a press pack, journal and stationery design, an online experience and interactive web app.
Opinion by Richard Baird.
International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation.
The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette, the generosity of dyed papers, die cut detail to create luggage tags and a passport-like notebook and the dual nature of the language choice. The result is a playful summer holiday aesthetic with a practical edge.