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Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

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Strategy Thinking Issue 5 by Strategy

Opinion by Richard Baird.

Cover and editorial design for Thinking 5 Issue 5 by graphic design studio Strategy

Strategy Thinking™ is an ongoing self-published series from New Zealand, Australia and Tokyo based graphic design studio Strategy. It provides the studio with a concise and compelling platform to showcase their work, communicate how they help their clients, and convey the insight and creative thinking that unites their five studios. The series also includes in-depth case studies and articles.

The latest edition looks to unravel some of the challenges that come with taking a brand to the international market. Features include insight into cultural sensitivities and the universal rules for international business, alongside case studies that cover Strategy’s work for Bryan Pearson and The Arts Foundation, amongst many others.

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The University of Sydney by Maud, Australia

Opinion by Richard Baird.

Prospectus / undergraduate guide for The University of Sydney by graphic design studio Maud, Australia

Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would bet­ter reflect its for­ward think­ing nature and pion­eer­ing spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.

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