BPO


Innovation Properties by 25AH, Sweden

Opinion by Richard Baird.

Branding for Scandinavian developer Innovation Properties by 25AH

Innovation Properties is a Scandinavian developer creating modern, functional and timeless homes in and around Stockholm. The developer recently worked with graphic design studio 25AH to create a new brand identity that would run across business cards, stationery and project brochures, and in conjunction with a new website, also designed by 25AH.

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The Playlist Co. by Blok, Canada

Opinion by Richard Baird.

Brand identity and cards for Toronto based custom event soundtrack business The Playlist Co. by graphic design studio Blok

The Playlist Co. is a Canadian business providing music management and consulting services, AV construction, live music and playlists for a wide range of spaces and events, nationally and internationally. They are renowned for their encyclopaedic knowledge of music, and have collaborated with a some of Canada’s top hospitality brands, as well as local bars such as Buca, Canoe and Bar Raval.

The Playlist Co. worked with Toronto based graphic design studio Blok to develop a new brand identity that would work across a variety of touch points. These included business cards, posters, stickers and a soon to launch website, linked by a concept described by Blok as having a musicality that mimics the company’s highly curated playlists.

This concept manifests itself subtly in the typesetting of the wordmark and in the blocks of spot colour, inspired by jazz and soul album covers of the past. These blocks are given subtle shifts in tonality and hue as a way to express the power of music, and its ability to transform space and influence emotion.

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Social Enterprise UK by Paul Belford Ltd. United Kingdom

Opinion by Richard Baird.

Logo for Social Enterprise UK by London based graphic design studio Paul Belford Ltd.

Social Enterprise UK is an organisation that represents those that use the power of business to bring about social and environmental change. With the intention of dramatising the organisation’s investment in, and contribution to, developing a fairer society, London-based graphic design studio Paul Belford Ltd. created a logo that draws an equals symbol from an S, links a number of sub-brands and differentiates these through colour.

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