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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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Shuang Shuang by ico Design, United Kingdom

Opinion by Richard Baird.

Branding for Shuang Shuang by ico Design, United Kingdom

Shuang Shuang is new restaurant experience, located on London’s Shaftesbury Ave, that brings a contemporary twist on hotpot—a long-established and family favourite throughout China and East Asia, and a fun and social way of eating—to the United Kingdom. Shuang Shuang worked with London based graphic design studio ico Design on naming and interior design, as well as brand identity. This extends across signage, tableware, menus and website.

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Nota Bene by Blok, Canada

Opinion by Richard Baird.

Branding for Toronto restaurant Nota Bene by graphic design studio Blok, Canada

Nota Bene is a restaurant, located on Toronto’s Queen Street West, with a menu made from locally-sourced and seasonal ingredients. It was opened by chef David Lee and business partners Yannick Bigourdan and Franco Prevedello in 2008, and was awarded “Best New Restaurant” by Toronto Life and enRoute Magazine soon after.

To coincide with the restaurant’s 2016 relaunch—which saw David Lee take sole ownership and the unveiling of a new menu and interior—Nota Bene worked with Canadian graphic design studio Blok to develop a new visual identity. This was inspired by David Lee’s approach to food and the restaurant’s new environment; a marriage of organic detail and contemporary materiality created by +tongtong, and runs across menus, stationery, business cards, postcards, coasters, packaging and website.

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