Opinion by Richard Baird
Morris+Company dovetails the individual strengths of founder Joe Morris and the talents of a wider company of designers. This is expressed by a recent renaming, moving from Duggan Morris Architects to Morris+Company, and throughout the studio’s new graphic identity, designed by Bob Design. This is codified within a brand guidelines document of type, imagery, texture, pattern, words (by Emma Keyte) print finish and material experimentation implemented across signage, tote bags, stationery, business cards, brochure and website.
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi.
Brand strategy, developed by Ragged Edge, positions Assembly as the antithesis of the stay in and cosy offering of other hotels. “Get Up And Go” delivers this in a concise and impassioned manner. This is supported by emotive and enthusiastic copywriting and a graphic identity of typographical juxtaposition and imagery that focuses on access to an exciting and diverse urban experience rather than an interior indulgence. This connects posters, interior and exterior signage, social media imagery, tote bags, key cards and packaging.
Opinion by Richard Baird.
OfficeUS Manual is a guide to the American architectural workplace over the past century. It is the third book in the OfficeUS series which deals with the development of international US architectural practices, and offers insight into the office life of these over the past 100 years; how they have changed and remained the same. It does this through the compiling and presentation of job listings, timesheets and estimates, work furniture and reception areas, office hours and benefits.
The book is marked by its approach; a balance of criticality, conviviality and deadpan documentation, in its mix of isolated objects, technical drawings and iconography, contemporary reflections by more than fifty architects, artists and writers, and a scope that covers the meta, macro and micro.
The book was edited by Eva Franch, Ana Miljački, Carlos Mínguez Carrasco, Jacob Reidel and Ashley Schafer and published by Lars Müller Publishers. It is a paperback measuring 160 × 240mm, made up of 288 pages featuring 461 illustrations and was designed by Pentagram partner Natasha Jen and team.