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Arper 2018 by Clase bcn

Opinion by Richard Baird

Graphic identity, catalogues, notebooks and press packs by Clase bcn for Italian furniture company Arper

Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.

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The Clydeside Distillery by Manual

Opinion by Richard Baird

Logo, custom typeface, exhibition design and packaging by Manual for The Clydeside Distillery

The Clydeside Distillery was set up in 2014 with the intention of reviving distilling in Glasgow and telling the story of Scottish Whisky through a visitor’s centre. The distillery was set up by the Morrison’s, a family with a century-long history within the Scottish Whisky industry as both owners and operators.

San Francisco based Manual travelled to Glasgow to work closely with founders, architects and experience designers over a three year period to develop a brand that would live up to and bring to light a rich city heritage of industry and export through a broad variety of visual communications and material experiences. This included logo and a custom typeface, packaging and signage.

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PopTech by Collins

Opinion by Richard Baird & Seth Rowden

Graphic identity and posters designed by Collins for annual conference PopTech

PopTech is an annual three-day conference that takes place in October in the American town of Camden, Maine. It is an occasion where people from across many different fields meet with the intention of discovering and exploring a shared potential that reaches far beyond individual aspirations and goes on to inspire positive collective action.

Attendees include scientists, technologists, humanitarians, designers, artists, innovators, academics, corporate and governmental leaders as well as those that defy conventional categorisation. The conference is made up of presentations, interactive sessions, dinners, chats and debates, movie screenings and music-making. Featured speakers have included tech pioneer Tim O’Riley, cultural philanthropist Stephanie Coontz and behavioural economist Dan Ariely.

New York based Collins worked with PopTech to design and creative direct the 2017 conference, to build this around the theme and potential to “Instigate”. This manifests itself visually in the intersection of form and colour, in the bisecting of type and the implications of convergence. This links a variety of assets that included posters, supergraphics, lanyards, motion graphics, video, bags and event brochures and programmes.

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