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Sam Flaherty designed by Sam Flaherty

Logo designed by Sydney based freelance graphic designer and art director Sam Flaherty

Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space  – bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.

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Algu designed by Francesc Moret

Logo and monogram designed by Francesc Moret for architecture and interior design studio Algu

Algu is a Spanish architecture and interior design studio founded by Natalia Alonso Roger Guitart. Their identity, designed by independent freelance designer Francesc Moret, represents the collaborative and combined knowledge of the studio’s founders alongside the themes of craft and modernistic architectural practices through a simple monogram, lower-case logo-type, mixed fibre business cards and hand-stamped print treatment.

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Platform designed by Substrakt

Logo for London bar and restaurant Platform designed by Substrak

Platform is a bar and restaurant located on south east London’s Tooley Street that serves simple, honest food made from British farmed organic produce. Developed by digital design agency Substrakt, Platform’s visual identity mixes a simple logo-type with the iconic tiles once associated with London’s transport network, a key feature of the restaurant’s interior, to offer a more unique and sophisticated take on the organic and fair-trade dinning experience.

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