The Sailors Club is restaurant, located in the Rose Bay area of New South Wales, inspired by the ‘luxurious waterside lifestyle famously photographed by Slim Aarons and the colourful frivolity of 1960’s Palm Springs’. The restaurant’s identity, created by independent and multidisciplinary design agency Folke, manages to deliver a retrospective authenticity through the combination of a classic sans serif logo-type and geometric floor tile pattern.
Stockholm based graphic and product design studio Bedow recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases.
Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space.
Speisenklub is a Neukölln based members only culinary club and event that takes place on the last Sunday of each month in different locations in and around Berlin. The club’s identity, created by visual communication and graphic design studio Mucho, applied to membership cards and a preservatives range, mixes the classic and ‘special occasion’ aesthetic of decorative cutlery and fine china, executed with a solid contemporary fill and subtle restaurant rosette style layout, the organic, traditional and personal hand-drawn qualities of a script and the utilitarian sensibilities of a stencil cut uppercase sans serif set across a simple adhesive label packaging treatment. It is a simple and communicative combination that neatly resolves high quality and homemade values with a sense of locality, practicality and perhaps reflects the commoditised history of preserves.