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Nuts.com designed by Pentagram

New packaging with illustrated character detail designed by Pentagram for nut, snack, tea and coffee brand Nuts.com

Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’.

Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.

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The Merrywell designed by Can I Play

Logo design for The Merrywell developed by CIP

The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

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Kinetica designed by Face

Logotype and stationery designed by Face for industrial design studio Kinetica

Kinetica is an international industrial design studio located in Santa Catarina, Mexico, that specialises in non-standard architectural projects. Their new visual identity, created by ‘supermodernist’ design agency Face, utilises a bold black and yellow colour palette, a straightforward sans-serif logo-type, plenty of space and a grid based collateral layout to establish a restrained and contemporary interpretation of heavy industry infused with subtle architectural cues.

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