Boutique design agency Studio h was recently commissioned to develop the visual identity and packaging for UK based snack food brand Chow and its first three products, Mini Chorizo, Beef Biltong and Queen Green Olives. Based around a non-format, cut and paste, mixed typographical approach and stamp texture, the design solution establishes a confident, quirky and playful brand personality while capturing the handcrafted quality and unexpected flavours of the product.
Jorge Diego Etienne is a Monterrey (MX) based industrial designer and studio owner. His new identity, created by multidisciplinary design agency Savvy, neatly contrasts technical and professional precision with a sense of personal handcraft through a complementary combination of tall geometric letterforms and curved terminals—executed across a monogram and logotype, the utilisation of grids, guides and fine lines, uncoated material choices, a blind emboss and the modular sticker and hand stamped print finish of the collaterals. The colour palette offers a similar juxtaposition and duality through the clinical and efficient use of white space and the contemporary creativity (and single colour restraint) of a vivid red.
This month family run Italian pasta manufacturer Rummo launched a new branding and packaging solution created by London based independent communications firm Irving & Co. The new design successfully delivers rustic charm, a sense of local quality and heritage through a craft based colour palette, textural detail, material and print finishes set alongside a script and contemporary sans serif combination over a classic, etched illustrative background.