Jorge Diego Etienne is a Monterrey (MX) based industrial designer and studio owner. His new identity, created by multidisciplinary design agency Savvy, neatly contrasts technical and professional precision with a sense of personal handcraft through a complementary combination of tall geometric letterforms and curved terminals—executed across a monogram and logotype, the utilisation of grids, guides and fine lines, uncoated material choices, a blind emboss and the modular sticker and hand stamped print finish of the collaterals. The colour palette offers a similar juxtaposition and duality through the clinical and efficient use of white space and the contemporary creativity (and single colour restraint) of a vivid red.
This month family run Italian pasta manufacturer Rummo launched a new branding and packaging solution created by London based independent communications firm Irving & Co. The new design successfully delivers rustic charm, a sense of local quality and heritage through a craft based colour palette, textural detail, material and print finishes set alongside a script and contemporary sans serif combination over a classic, etched illustrative background.
Matchstick is a Canadian coffee roaster and retailer that specialises in the hand-crafted preparation of single origin beans sourced from Columbia and Guatemala. Matchstick’s branding and packaging, designed by Stockholm based independent designer Cameron McKague, working under his agency Vitae and in collaboration with Dirk Wright, was created to evoke the warmth and charm of its founders through a playful illustrative style and monogram.