Opinion by Richard Baird.
Collective is a contemporary visual arts organisation founded in 1984 to help new and emerging artists exhibit their work in Scotland’s capital city Edinburgh. The organisation delivers a diverse programme of new exhibitions and commissions, and is described as being “fundamental to the cultural vitality of the country”. Following a move to The City Observatory, Glasgow based design studio Graphical House worked with Collective to develop a new brand identity that would challenge the ‘white space’ gallery convention and give them a contemporary voice within Edinburgh.
Noam is a London based interior design firm that specialises in luxury finishes. Graphical House recently developed a new brand identity for Noam which they describe as understated and articulating “the precise and deliberate attention to detail, material and finesse present in the environments created by the firm”. These values resonate through the high quality materials and print finishes, and offer a communicative and aesthetic counterpoint to the reductionist sensibilities of the logotype and website.
Saxa is an independent on-line dealer, publisher and commissioner of original and editioned works from international artists with differing perspectives and cultures, taking a curatorial and collaborative approach to make these available to collectors, galleries, institutions and the general public.
Saxa’s visual identity, created by UK-based design agency Graphical House and inspired by crystalline structures, conveys the idea of buyer and artist networks through the coalescing and interconnected forms of an abstract logo-mark which has been applied to a wide range of stationery, packaging and marketing materials as well as a responsive website.