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Nicholas Architects by Strategy, Australia

Opinion by Richard Baird.

Branding for Nicholas Architects by Strategy Design, New Zealand

Nicholas Architects is an Australian architecture studio working within both the private and public sectors from its offices in the city of Sydney. The studio has a portfolio of community centres, golf clubs, ambulance stations, sports terraces and university campuses, amongst a variety of other structures and spaces. Nicholas Architects commissioned Strategy to develop a new visual identity treatment—which was recently announced as a finalist in this year’s Best Awards—that included monogram and logotype design, business cards, brand guidelines, brochure and website.

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Fundació Joan Miró 40th Anniversary by Mucho, Spain

Opinion by Richard Baird.

Branding and posters for Fundació Miró's 40th Anniversary by graphic design studio Mucho

Fundació Joan Miró is a cultural centre located on Barcelona’s Montjuïc hill. It was opened in 1975 as a place to encourage young artists to experiment with and exhibit contemporary art, and would allow the general public better access to new work of the time, which it continues to do today.

Fundació Joan Miró has a distinctive exterior structure of modular geometric prefabricated surfaces, extrusions, recesses and voids designed by Josep Lluis Sert. Although imposing in form it has at its heart a natural path that guides visitors through its spaces.

Graphic design studio Mucho worked with Anna Noëlle to develop an identity and campaign material that would help celebrate 40 years of Fundació Joan Miró. Drawing on the building’s structure, its cultural agenda and history, whilst also acknowledging its permanent brand identity through contrast, Mucho created a system based around a bold number set, picking out key dates within the history of the building, and derives visual impact through a juxtaposition of austerity and moments of celebratory expression. This extends across business cards, packaging, event invitations, banners, badges and posters.

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Biber Architects by Spin, United Kingdom

Opinion by Richard Baird.

Branding for Biber Architects designed by Spin

Biber Architects is the New York based practice of teacher, author, architect and former Pentagram partner James Biber. Biber is made up of a tightly organized, highly experienced, and efficient team that have been producing design-led work—where others are process-focused or ideologically orientated—for more than 25 years.

The practice was conceived as a place to tackle architectural work from a fresh perspective, one that can respond to an industry that continues to experience significant change brought on by the personal computer, Internet ubiquity, rapid prototyping, instant and real-time communications, and the separation of design and production. Projects have included the Harley-Davidson Museum, the Fashion Center Needle and Button, and the Glass House Visitors Centre.

Biber’s visual identity, created by UK based graphic design studio Spin and which included logotype, business cards, stationery and website design, is described as having a playful structure and an economy of expression that make a connection with the philosophies of the practice.

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