BPO


Neighbourhood by Ahoy, United Kingdom

Opinion by Richard Baird.

Logo and signage for Manchester restaurant, bar and club Neighbourhood by Ahoy, United Kingdom

Neighbourhood is a restaurant, bar and club, located in the centre of Manchester, with a vibrant and eclectic interior inspired by New York, Los Angeles and Las Vegas dining scenes. This is brought to life through the juxtaposition of bright neon signage and indoor foliage alongside the more classical qualities of copper fixtures and fittings, marble surfaces and velvet upholstered furniture. This contrast is also expressed throughout Neighbourhood’s brand identity, developed by Manchester and Liverpool-based studio Ahoy, in contrasting colour choice, type and pattern. This links business cards, packaging, menus and interior graphics, and coincided with an extensive refurbishment of the restaurant.

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Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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2016 Brand Nieuwe Conference, Amsterdam

Opinion by Richard Baird.

Branding for 2016's Brand Nieuwe Conference, Amsterdam

Brand New, a division of UnderConsideration, is one of the first and foremost design blogs to offer opinion on corporate and brand identity work. It has amassed a huge following, often quoted by international press, and provokes frequent and heated debated. Complimenting the site is an annual conference that draws speakers and designers from across the globe

Rather than just the one conference, this year will see a European two-day event take place, prior to Brand New Nashville, between the 20th and 21st of June in the city of Amsterdam, and fittingly renamed Brand Nieuwe Conference. Total Design legend Ben Bos, as well as representatives of studios that have featured on BP&O will be speaking at the event. These include Brian Collins of Collins, Marko Salonen of Bond and Pablo Juncadella of Mucho.

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