Posted: August 24, 2015 Filed under: Fonts in Use, Logo Reviews, Theatre | Tags: Best Awards: Winners, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Blue, Colour in Use: Fluorescent, Design For Print, Design Opinion, Design Reviews, Designed by Studio Alexander, Fluorescent Ink, Fonts in Use: GT Haptik, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Design Trends: Cobalt Blue, Grids and Guides, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Rotalic Typography, Sans-serif Logotypes, Sans-serif Typography, Smile In The Mind, Spot Colours, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Grilli Type, Typography, Unbleached Materials, Uncoated Papers & Cards
Opinion by Richard Baird.
Basement Theatre is an independent, underground, community theatre located on Auckland’s Lower Greys Avenue. It was established in 2008 as a place to showcase new voices, fresh perspectives and emerging young talent, and to provide these with the space to develop their performances. The theatre has played host to dancers, visual artists, poets, musicians, comedians and everything in between.
Taking their cues from the unique basement location, and a brief that called for a bold, playful and edgy identity, Studio Alexander built a system around a simple but smart logotype with a step component, the impact of fluorescent inks, tinted photography, rotalics and plenty of contrast.
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