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The University of Sydney by Maud, Australia

Opinion by Richard Baird.

Prospectus / undergraduate guide for The University of Sydney by graphic design studio Maud, Australia

Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would bet­ter reflect its for­ward think­ing nature and pion­eer­ing spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.

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Reel by Richards Partners, New Zealand

Opinion by Richard Baird.

Branding for Auckland based Reel designed by Richards Partners

Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.

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Poseidon Helsinki by Kokoro & Moi, Finland

Opinion by Richard Baird.

Poseidon designed by Kokoro & Moi

Poseidon Helsinki centralises the tasks of architect and builder with the intention of delivering higher quality construction projects based around visionary and uncompromising design solutions. Poseidon’s values are deeply rooted in a love for Helsinki, a belief in aesthetically ambitious architecture and expansive urban spaces, and improving the capacity and quality of the city through sensitive renovation and attic conversions.

Poseidon’s visual identity, inspired by the colors, grids and shapes of modernism, and the architecture and art of Le Corbusier and the masters of geometric abstraction, was developed by Finnish design studio Kokoro & Moi, and went on to include business cards, stationery, posters and website.

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